The Instagram strategy for coding academy Code Nation on its initial launch as a start-up in 2017. The fundamental brand message we decided upon was that anyone could learn to code in 12 weeks regardless of their background. Via Instagram, we wanted to reach out to their core audience, especially a more young population who would decide on their education path in the next year or two.

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We focused our strategy on inspirational content - from improbable coders to how code is everywhere and how Code Nation would be a sensible alternative to university.

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Alongside the main message, we also ran a campaign showcasing the fact that Code Nation had partnered with brands across the country who had pledged to hire their graduates. We created a community around the hashtag #wearecodenation.